JOHN RUBISOFF.
I make complicated technology easy to understand. Marketing, content, and brand for products that are changing the world.
Featured on the home node.
Brand Strategy
Creative direction for a full Web3 wallet identity — bold, approachable, built to ship everywhere.
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AI Assisted Content
Create production workflows to amplify creative and brand messaging.
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Ecosystem and Community Building
Growing engaged technical audiences — grant programs, activations, and comms for deep-tech networks at scale.
See on Community →Building communities around hard technology.
Five years leading community and ecosystem communications for deep-tech networks, from global payments to zero-knowledge cryptography. Growing engaged, technical audiences and guiding them through high-stakes moments.
Stellar Development Foundation
Led community and ecosystem comms for a global open-source payments network. Developed and executed digital and in-person events. Created and ran campaigns focusing on developer and end-user ecosystem growth.
Toposware
Communications and ecosystem strategy for a zero-knowledge cryptography research company, later acquired by Polygon. Ran activations, events, and grant programs that drove developer education and recruitment.
Flare Network
Set comms strategy for a full-stack layer-1 built for data-intensive use cases. Wrote plain-English explainers of oracles, asset bridging, smart accounts, and on-chain governance for users, partners, developers, and policymakers.
Stellar Community Fund
The community-governed grants program for builders on Stellar and Soroban. As Community Lead I helped grow and communicate a fund that has awarded 42M+ XLM across 656+ projects, with allocations decided by community vote.
communityfund.stellar.org ↗
Meridian 2022
Stellar's flagship annual conference in Rome, themed "The Urgency of Doing." I supported community and ecosystem communications around the event, where the UN Refugee Agency, World Food Programme, and Ukraine's Deputy Minister of Digital Transformation took the stage on crypto and humanitarian aid.
stellar.org / meridian ↗
Flare Discord
Flare's primary community hub, home to 45,000+ members. As Head of Communications I set comms strategy across the network's public channels and community spaces.
discord.gg/flarenetwork ↗
Content Creation Bounty
A $10,000 FLR creator program (Jan–Feb 2025) launched during my time as Head of Communications, rewarding educational videos, writing, and infographics that explained Flare to newcomers over a four-week run.
flare.network / bounty ↗
Topos Builders Program
A learning-and-funding program to grow the first ZK-native ecosystem, launched with the Topos testnet. As Community Lead I ran activations, events, and grant programs that drove developer education and recruitment.
builders.toposware.com ↗Brand systems for frontier tech.
Visual identity and creative direction for technical companies, turning complex products into clean, confident, consumer-grade brands.
Ambire began as AdEx, and its identity still carried the complexity and baggage of a technical advertising platform—not a wallet built for everyday use. As Creative Director on the rebrand, I led the brand strategy and creative direction, repositioning a complex smart-account product around a simple promise: a wallet that just works. The result was a bold, approachable identity designed to make self-custody feel less intimidating.
Path is LI.FI's standalone deposit product: any asset, from any chain, into any smart contract in a single transaction. Powered by $30B+ in routing across 600+ partners. I named the product and led the brand, landing on one line that says it all: any asset, any chain, one deposit. The deposit experience for DeFi.
Strategy & writing.
Naming, positioning, messaging, and the technical writing that makes complex products legible.
I write developer-facing documentation that makes hard systems usable. Public docs I've contributed to:
SCF Handbook
Program documentation and guidance for the Stellar Community Fund.
stellar.gitbook.io ↗Flare Dev Docs
Plain-English explainers of oracles, bridging, and on-chain governance for builders.
dev.flare.network ↗Topos Docs
Developer education and guides for the zero-knowledge Topos ecosystem.
docs.topos.technology ↗Proof voice works without a spec sheet.
A Stellar Way to Pay Allowance: Meet the Useful Super Dad Coin!
A stablecoin explainer disguised as a dad story — token issuance, trustlines, and a kid’s first lesson in financial literacy.
NFT NYC: Spilling the Alpha
A conference dispatch on spectacle vs. substance — why the real value was at the booths with the builders, not the afterparties.
The challenge
LI.FI needed to turn its cross-chain routing into a standalone checkout product with a name and story any developer or enterprise could grasp instantly.
What I did
Named the product "Path," wrote the brand proposition, and built the full communications strategy: positioning, messaging pillars, tone, and a phased go-to-market.
The idea
I shifted the positioning. Deposit, not checkout. This product starts the user journey. It doesn't end it. Then I shifted the value prop: the best competitive options are gated, and the open options don't perform. Path claims that gap. A platform open to anyone, with AAA quality, built by an established and trusted team.
Radical Simplicity
One widget. One click. Every asset. Reduces the deposit journey to its irreducible minimum.
Open by Default
No gatekeepers. No access codes. Self-serve for everyone, from hackathon projects to blue-chip protocols.
Battle-Tested
LI.FI's proven routing repackaged as the cleanest deposit experience. $30B+ routed. 50M+ transactions.
Revenue Engine
Every deposit button is revenue left on the table. Credit card, CEX balance, or any crypto. Every user has a way in.
Ponder.
Ponder is a voice, chat, and streaming app with an arcane twist: you and your friends are all wizards. Take Discord's soundboard and turn it into an actual spell book. The spells modify your friends' mic outputs with voice modulation and their text with crazy effects. Tired of getting cursed by your friends? Pop a ward spell and bounce their next curse back at them with 3x the pain. Or just fight fire with fire and turn them into a frog so all they can do is croak. I designed and built the whole product: the brand, the UI, the web app, and a desktop client with global push-to-talk. One account works across every realm you're invited to.
Things I've built.
A place for other apps, side projects, and experiments.
Ponder
A Discord-style app with an arcane theme: invite-only realms, voice and stage, and spells that warp voices and messages. Designed and built by me.
orbponder.com ↗
AudioTrim
A free, private, in-browser audio editor: cut, trim, fade, merge, record, and speed up audio. Nothing is uploaded.
audiotrim.app ↗
EasyConvert
A browser-based video, audio, and image converter that never uploads your files. Batch convert, trim, and compress, even offline.
easyconvert.video ↗
Henwise
Backyard chicken companion — per-hen profiles, daily coop checks, egg tracking, and calm answers when something's off.
henwise.app ↗Ask my AI anything.
Thank you for stopping by. Unfortunately, I can't come to the website right now. Please feel free to chat with AI John.
