AmbireA new brand for an everyday wallet.
Ambire makes software for managing digital assets. I led the brand strategy and creative direction for a wallet built around everyday use.
The shift
From ad platform
to everyday wallet.
The old identity still carried ideas from Ambire’s earlier advertising platform. The wallet needed a fresh start.
I led the strategy and creative direction around a clear promise: make the product feel simple to use. The visual system pairs direct language with sharp forms, bright color, and a sense of humor.
Character
Meet Shisto.
A helpful guide. A little troublemaker. Ambire’s mascot brings humor to a product that deals with serious stuff.
In use
The brand
in use.
The result
A brand the team
can keep using.
The work became a full system: identity rules, a mascot, backgrounds, 3D objects, campaign templates, and examples for digital and physical materials.
